“Saving Summer”—the second installment of the “Real Rivian Adventures” campaign— was inspired by Sean, an R1T owner, who happened to be at the right place, at the right time, with the right truck. The Rivian R1T has 11,000 lbs of towing capacity, which Sean used to rescue an ice cream truck stuck in the sand on a hot summer beach day—much to the delight of Sean’s son, Cooper, and all other ice cream lovers.
Equipped with factory-installed front tow hooks and Rivian’s Off-Road Recovery Kit (sold separately*), Sean secured the ice cream truck and toggled to Soft Sand Mode—a drive mode made for moments like this, optimized for low-traction environments. Features like these make the R1T and R1S ready for adventure and able to save the day on any terrain.
We love hearing about Rivian owners paying it forward, and lending a helping hand in their communities. With Rivian, anything can be an adventure, and we want to hear yours. Send your Rivian stories, photos and videos to letsgo@rivian.com or post to your favorite social platform and tag us using #RealRivianAdventures… we might just feature it in a future campaign!
To watch installments from Rivian’s ad campaign, visit: rivian.com/real-rivian-adventures.
You can also join us in celebrating summer with complimentary ice cream at select Rivian spaces in Laguna Beach, CA; San Francisco, CA; Venice, CA; Pasadena, CA; Austin, TX; Dallas, TX; New York, NY; and Alpharetta, GA between June 29 and July 6. Click on the link to your local space for more details and to RSVP!
*Vehicle recovery kit sold separately. Before attempting recovery, review the Rivian Owners Guide and recovery kit instructions for additional information. May result in vehicle damage.
© 2026 Rivian
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