Designing the Future

Rivian’s Jeff Hammoud meets with our community

By Rivian

June 29^th, 2023

The sun was out as we welcomed Rivian community members from across the country at our Venice Hub this past weekend for a conversation on all things design with Jeff Hammoud, Rivian’s Chief Design Officer.

Our community and their families mingled with team members from Rivian's Vehicle Design Studio where they discussed Rivian's design process, provided feedback, and got a hint of what’s to come in future designs from our Chief Design Officer.

"The design direction for R2 will build off the brand identity that we have established with R1. Specifically the two box silhouette and iconic Rivian face. Although the form vocabulary will be reminiscent of the R1, the design will be distinctly an R2 and stay true to our core brand values."

– Jeff Hammoud, Chief Design Officer

Rivian's Visualization Team brought the design studio to the Venice Hub and showcased how powerful a tool virtual reality can be. Community members were able to preview any R1 vehicle configuration at full size in VR and speak to designers about their experience.

“The passion shown by our community reinforced that they are as dedicated to our products and to our mission as we are.”

– Jeff Hammoud, Chief Design Officer

Thank you to everyone who came out. There's nothing like getting together with our community. We look forward to hosting more events at our spaces in the near future.

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