He has two young daughters now, and very much wants them to have the same off-road and wilderness experiences he had and loved growing up. It started to shift his focus.
“When I look back on some of the off-road projects I did before, where the goal was to make something go faster, or to make it quicker or lighter or more powerful, it's cringe-worthy, the lack of concern I had for the downstream aspects of that, whether that was emissions or fuel-efficiency,” Matt said. “How can we keep getting out there, but without ruining the planet? How do we make sure these things are available for our kids and everybody coming after them?”
Then, in 2018, Matt attended the L.A. Auto Show, and watched as a company called Rivian revealed they were building high-performance, but zero emission, electric adventure vehicles.
“I had already kind of come around to, ‘OK, I love the outdoors, and I love off-roading, but as a community, we kind of need to clean up our act,” Matt said. “I was in. I must have spent four hours looking at the Rivians that day.”
Just then, the radio crackled. “Haleakalā, we’ve got room up here.”
“Copy that, top of the hill crew,” Matt replied. “We’re coming up.”
He turned to his passengers and grinned. “Buckle up,” he said, clipping the radio to Haleakalā’s sun visor. It was a nearly silent climb, save the occasional sound of rubber meeting rock as the R1T ascended the 45-degree incline, an angle so steep that for a time there was nothing but blue sky visible through the windshield. Slowly, as the truck rounded the top of the hill, the astronaut-eye view transitioned to bird’s eye, and a sweeping vantage of the Martian, red rock landscape below.