We’re excited to welcome Martin Huelder as Vice President for our commercial division in Europe.
Martin joins us from Mercedes-Benz, where he has been for nearly 30 years, most recently serving as Head of Data Driven Sales and Retail Development. Prior to that, Martin was the Director of Product Management across 18 Mercedes vehicle types, including the S, E, C, GLC and EQC classes.
At Rivian, Martin will oversee our European commercial and go-to-market strategy.
“I’m thrilled to be joining Rivian at such an important stage of its journey. Rivian has taken the US and Canadian market by storm, so I’m incredibly excited about the prospect of helping to bring Rivian to Europe.”
Martin Huelder Vice President, Commercial - Europe
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