The Moment We're In

Rivian Founder and CEO, RJ Scaringe, onstage at SXSW

By Rivian

April 4^th, 2025

The wide-ranging conversation covered a variety of topics, including:

Starting Rivian, and the challenges and opportunities that come with building and scaling an automotive company
Building a highly-inviting brand that attracts customers from all walks of life
The landscape we’re in, why competition is an important part of the EV ecosystem, and what it will take to get society to transition to electric vehicles
The future of Rivian, and RJ’s excitement for what’s next
The importance of thinking about our kids’ kids’ kids as we build out Rivian as a brand and company
How AI will impact the driving experience and enable self-driving at a much faster rate