For the past few years, we've loved celebrating Halloween with our community through special hidden treats made possible by Rivian's deeply integrated software platform.
This season, we're introducing a whole new way for Rivian owners to get into the spooky holiday spirit. With everyone dressing up, why shouldn’t your Rivian get in on the fun? For the first time, we’re introducing Car Costumes, which are inspired by iconic and classic vehicles from entertainment and pop culture.
While in park, owners will see their vehicle transform with classic lighting, sound, and design references to NBCUniversal’s Knight Rider TV series and Universal Pictures and Amblin Entertainment’s Back to the Future, plus a spooky Haunted Rivian option. Starting tomorrow October 18, look out for a software update to get started right in your own driveway.
Knight Rider fans, get ready to engage turbo boost on your R1. You can now turn your Rivian into K.I.T.T.
To set Knight Rider as your Car Costume, find the Get Spooky card on the main page of your Rivian Mobile App. You’ll select the Gear Guard dressed as Michael Knight to activate. From there, your interior display system will feature K.I.T.T.’s diagnostics on screen and play the original show intro music.
For Gen 2 owners, the exterior lightbar will cascade a red beam just like K.I.T.T. and exude its iconic scanner sound effect, creating the ultimate Knight Rider experience.
Roads? Where we’re going, we don’t need roads! This Car Costume allows you to take a ride turning your R1 vehicle into everyone’s favorite Time Machine.
In the mobile app, you’ll see Gear Guard dressed up as Doc Brown. By selecting ‘Time Machine’ as your car costume, you’ll see the interior screen show the iconic Back to the Future interface, as well as music and the Time Machine acceleration sound effect from the film.
Ready to break through the sound barrier? Gen 2 owners can hit the 88mph button which will engage Back to the Future themed lighting and sound effects in the front and rear of the vehicle.
Want a different look? Hit Gear Guard dressed as a scarecrow to trigger our Haunted Rivian Car Costume through the mobile app.
This Car Costume has eight different sound effects and three different color themes to choose from, ranging between purple, yellow, red, and green. This will take over your interior display screen with static and ghosts. Gen 1 owners will get a green animation on the vehicle's exterior, and exclusively for Gen 2 owners, the exterior light bar will reflect whichever color option you choose from, for a frightfully fun experience.
Even more...
In addition to our first ever Car Costumes, Rivian owners will find plenty of bewitching surprises.
We heard you. The Owl chirp is back! Along with two spooky chirp options for Gen 1 owners and four for Gen 2. Rivian drivers beware! Pedestrians on our driver display have also turned into zombies, and bicyclists and motorcyclists are headless horsemen, all while driving your vehicle. Plus, Camp mode has gotten a chilling update, featuring crows, pumpkins, and even green flames at nighttime. You’ll see similar spooky 3D artwork across all of our Drive Modes as well.
We hope you enjoy this year’s Halloween treats as much as we do. For access to these features, both the vehicle and the mobile app have to be updated to the latest versions. From there, simply check your mobile app tomorrow to pick out your costume! They’re available for a limited time, until November 4. Happy trunk-or-treating!
Purchase the Gear Guard Halloween Plushie on the Rivian Gear Shop.
Knight Rider © 2024 Universal City Studios LLC. All Rights Reserved.
Back to the Future © 2024 Universal City Studios LLC and Amblin Entertainment, Inc. All Rights Reserved.
© 2026 Rivian